Lynch Marketing Strategies

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Customer Segmentation

Are you getting the most bang for the buck out of your sales and marketing efforts?  If you haven’t put some deliberate work into segmenting your customer and prospect bases appropriately, you probably aren’t.

We’ll help you understand your total available market, develop a potential model, agree to an ideal client profile (or possibly a set of them) and agree to the sales-rep worthy customers and prospects in each market, then work with your local management teams to figure out how to redeploy your existing sales and marketing efforts appropriately, adjusting resources as necessary.

Contact us to see how we can help your organization.

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