Most businesses necessarily have their numbers organized around their current organization, not their future one. Moreover, most of the time, geographies defined below your smallest internal business units may not exist.
For example, a business with Texas branches in Dallas and Houston may have a challenging time understanding how well a new operation in San Antonio or Austin might fare out the gate, since all historical transactions are likely just to be coded to existing branches. We help businesses break down their data into geographic slices of virtually any size. For example, we can help that business with branches in Dallas and Houston understand:
- What proportion of their business for each branches are in metro, and what percentage are out of metro and/or out of state
- How much business they are currently getting in other Texas (or Oklahoma and Louisiana) markets
- Where in metro they are getting their business–and where they may have missed opportunities close to home
- Penetration rate by market and submarket
Appropriate geographical slicing can give you insights into your business unavailable with straight financial analysis, and is ideal for business ventures like:
- Greenfield, branch closure and M&A decision making
- Sales growth planning, including understanding where you may be most profitably be able to add/remove reps
- Strategic planning, from understanding parts of town that may merit more focus, to planning for which branches are most likely to be able to leverage additional investments for growth
Contact us to see how we can help your organization.