Designing great sales and marketing analysis is fundamentally different than designing conventional financial analysis. Values like sales potential, industry, marketing source and more necessarily have levels of uncertainty that can only be mitigated, not eliminated, and requires some creativity to uncover trends that might not be immediately visible with your current data coding.
We’ve helped organizations develop tracking for marketing initiatives, highlight and address underpenetrated customer segments, identify unprofitable customer groups and more.
Contact us to see how we can help your organization.